The presentation will touch on the development of CS Counsellors' Network, its benefits to British Columbia’s career colleges and specific deliverables (one of which is the conduct of two annual national surveys, one of high school counsellors, the other of parents).

Delivered in a workshop format, its primary focus will be to engage the audience in a dialogue concerning how CS Counsellors’ Network can best assist British Columbia’s career colleges to connect with high school counsellors and parents. A specific activity will engage the audience in the development of a list of topics to be probed in CS Counsellors’ Network’s annual surveys, with consideration of a selection of questions relevant to British Columbia’s career colleges.

Biography:

Dr. Boag is currently Professor of Marketing at the University of Victoria. From 1990 to 1995 he served as the Founding Director of the Faculty of Business. Prior to joining the University of Victoria he was Professor of Marketing at the University of Saskatchewan and Ryerson Polytechnical University. Dr. Boag is the author of over 40 publications on the effectiveness of marketing strategies and the design of marketing activities in small and medium sized technology companies.

He was the owner/operator of one of Northern Ontario's largest wilderness fly-in fishing resorts and founding principal in a western-Canadian based "high tech" management consulting firm. He is the founder and currently CEO of The EI Group. With over 1,000 clients worldwide, EI specializes in Internet-based marketing and recruitment for universities and colleges.